The recruitment market has been transformed by social media, smartphones and always-on connectivity, meaning employers need to use a more sophisticated and innovative approach to talent acquisition.
To meet this increasing demand, Hays has developed Digital & Creative Services, a suite of candidate attraction techniques, designed to find you the right candidate and showcase your employer brand.
Whether you are targeting an elusive pool of specialists, or need a high volume of temporary hires, we can build a flexible and responsive campaign that will deliver against even the most demanding of recruitment objectives. All tailored to attract the right level of candidates, for any industry specialism, in any location.
Scroll down to find out more about what we offer, how we do it and examples of clients we work with. Please contact us to discuss your recruiting requirements in more detail and how an employer branded digital campaign through Hays could be the solution to your candidate attraction needs.
Our campaigns are particularly good for sourcing in-demand talent – the highly sought after skills that are all too rare. These candidates need to be impressed if they’re to move jobs and will want to know details about a potential employer before they apply. Many of these individuals will be ‘passive’ job seekers and only tempted by the perfect role.
Time is of the essence in recruiting and we’re well versed on delivering under pressure and meeting tough deadlines. It’s one of our key objectives to always deliver on time. This doesn’t mean that we cut corners or incur additional expense either; through good planning, communication and management we meet our client’s expectations.
What is it that makes your organisation an employer of choice? What is it that makes it different, more attractive to potential recruits? Employers increasingly understand the need to define their employer brand and EVP (employee value proposition) if they’re to hire the best talent. Our campaigns complement these approaches and in many cases, help lead them.
We get things right first time. Traditional methods of candidate attraction unfortunately carry the risk that they won’t deliver results; they can take a long time and increase the cost associated with sub-optimal resourcing. Our campaigns invariably deliver the required results first time.
Our media buying reach allows Hays to pass on market-leading discounts to clients. There are few media networks or recruitment agencies with the same partnerships we’ve developed over many years.
There is lots of noise in the marketing space about using different advertising channels and it’s no different in recruitment marketing. We only select the most appropriate channels for our campaigns and we ensure they can all be integrated into a cohesive and engaging approach.
We use Responsive Web Design as a standard part of our approach which means that all recruitment microsites are fully accessible regardless of device used. There is no additional cost for this and our efficient workflow already incorporates cross-browser and cross-device testing, so it doesn’t slow down our delivery.
We pride ourselves on always producing high quality, creative work. We set ourselves high standards and ensure all output is on-brief and on-brand.
A key benefit of digital campaigns is being able to track and report, and tweak as necessary to optimise results. Many of our team are Google Analytics experts and can understand the dynamics behind each campaign.
Many businesses operate in competitive marketplaces and limited talent pools are common. Our clients understand the need to stand-out if they’re to succeed in this battle. An employer brand campaign through Hays is an additional strategy that can lift your organisation above that of your rivals and create a competitive advantage.
Hays is one of the world’s biggest recruitment brands with an unrivalled following on LinkedIn. The best candidates are aware of the scale and reach that Hays can offer and come to us first.
This is simply the most important element of what we do and we do it well. We know what works, what doesn’t work and we build our campaigns around that. Our expertise is proven in finding the right candidate for the right job.
A recruitment microsite is an employer branded bespoke solution which creates an engaging candidate experience that will showcase your organisation as an employer of choice.
Our microsites accommodate any scale of recruitment campaign, whether high volume contingency, or specific single role requirements. Available with a comprehensive list of flexible content features, you can build a truly bespoke and integrated talent acquisition solution.
Each microsite receives priority promotion on the relevant Hays website(s) as a high profile 'featured employer' for the duration of your campaign.
An employer branded microsite campaign targets a wider and more engaged pool of candidates, ultimately delivering higher quality applications. Fully mobile-enabled, our microsites are accessible on all devices.
Online advertising is a key tool in candidate attraction. Many of our clients choose to advertise their vacancies with us, benefitting from our discounted media rates and ensuring their vacancy is seen by a wide audience of not just active, but also passive jobseekers.
At Hays, we have established good relationships with a large number of job boards globally and we post thousands of adverts each year. We continuously measure the effectiveness of the media channels we work with. Based on our analysis, you can be sure that you will reach the right audience with our media packages.
Onboarding is the process of engaging with new recruits in the time period between offer and start date. For most businesses it's essential that new hires are effectively acclimatised in the culture and expectations of their new employer prior to their first day. This is also a critical window within the recruitment process where a lack of engagement can lead to 'drop outs' with candidates changing their mind or receiving a better job offer.
Our secure online offering acts as an induction portal and contains all the relevant information that new starters need to hit the ground running.
Typical content can include starter packs, organisation culture, company history, business strategies, locations, legal requirements and regulations, team structures, document downloads, HR contacts, payroll processes, holiday entitlements, IT policies, health & safety policies.
For temporary workers the portal is ideal for covering payroll and tax issues, temporary worker regulations, and assignment FAQs. Other key advantages to your HR department include the reduction of emailed documents and responding to frequently asked questions.
Onboarding sites are restricted with a user name and password entry, meaning you can be safe in the knowledge that only designated employees will have access.
Our recruitment campaigns are supported by a wide range of traffic drivers, providing maximum exposure across digital media channels. From email marketing and social media, to optimising our content for the best SEO, we ensure best practice in online resourcing.
All active campaigns are branded with your logo within the 'featured employers' section on relevant Hays websites. This prominent position gives our clients access to the jobseeker audience that our sites naturally attract and showcases you as an employer of choice.
Hays has a large candidate database built up over many years. We are able to harness this with our client branded email campaigns and the ability to hone searches based on sector, location, salary expectations and specific skills to name a few.
Hays has an enhanced relationship with LinkedIn. Hays is the No. 1 most followed staffing and recruiting company and 22nd most followed company globally on the site. We are able to leverage this to appeal to a truly unique audience, with job and content postings promoting client campaigns.
We utilise best practice for SEO across all of our recruitment microsites to ensure its visibility in searches. As each campaign is unique, content is optimised specifically for your site. Each campaign is monitored regularly for the duration it is live, allowing us to make changes and enhance if necessary to help further improve SEO.
All of our traffic drivers are tracked using a bespoke code within our sites. This enables us to monitor how each channel is performing, giving us the ability to offer advice on the successes of a campaign and where it could be improved. With live reporting, we can update at any point during the campaign lifecycle and track applications from job boards.
Through our popular social media channels, we’re able to share and promote campaigns to a larger audience, attracting passive candidates. Our growing Google+ presence is also useful to improve SEO and ultimately drive more traffic to recruitment sites.
We're proud to have developed bespoke recruitment campaigns for some of the world's biggest employers. We've created hundreds of microsites for clients across every Hays specialism - from finance to engineering, from retail to IT, from energy to education. We also produce global campaigns, and cover most of the 33 countries worldwide that Hays operates in.
For more information on how Hays Digital & Creative Services can solve your recruiting needs, please email firstname.lastname@example.org or call +44 (0) 203 040 0283.
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